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Ten reasons why I love working in PR

15-Nov / 0 COMMENTS

Diana Thompson
  1. Public relations is about providing really good and valuable information to the media (or another audience) in a persuasive form. It makes good use of my ability to marry up the needs of the client with the needs of the journalist.
  2. In PR I get to know a client from the top management down. I am trusted with confidential company information which positions me to give sound and informed advice on protecting and enhancing their reputation.
  3. I like the fact that good PR can promote a company to a wide range of audiences: investors, peers, customers, suppliers, staff etc If it is well done it will be very good for business.
  4. PR is recognised as the most credible form of marketing. That puts an emphasis on honesty and integrity – get a reputation for being sharp or heavily into spin and you won’t be in PR for very long!
  5. There is huge scope for original ideas and initiatives as well as for building and implementing a well planned campaign.
  6. Every day is different because you: attend client, end user or journalist meetings; track features; write press releases, features and blogs; put together reports; organise and sometimes attend photo- or video-shoots; plan or implement press conferences or other events; attend open houses and exhibitions; plan and originate ideas.
  7. I always say that there are two types of PRs – good writers and good organisers. I came from a journalist background so my writing skills were honed and I can easily work to deadline but I have cracked the organisational elements more over time and really enjoy that side too!
  8. Winning new client business has to be a high point but it goes beyond that. I love to see what happens as a result of some good PR and particularly to see sales levels increase.
  9. I like finding out about new developments, understanding sometimes complex technologies and thinking how to relate it in a simple and effective manner.
  10. I like the fact that there is no limit to the work. You can always do more to promote your clients so there is always a high volume of tasks to get through and room for boredom!
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