Ten reasons why I love working in PR
15-Nov / 0 COMMENTS
- Public relations is about providing really good and valuable information to the media (or another audience) in a persuasive form. It makes good use of my ability to marry up the needs of the client with the needs of the journalist.
- In PR I get to know a client from the top management down. I am trusted with confidential company information which positions me to give sound and informed advice on protecting and enhancing their reputation.
- I like the fact that good PR can promote a company to a wide range of audiences: investors, peers, customers, suppliers, staff etc If it is well done it will be very good for business.
- PR is recognised as the most credible form of marketing. That puts an emphasis on honesty and integrity – get a reputation for being sharp or heavily into spin and you won’t be in PR for very long!
- There is huge scope for original ideas and initiatives as well as for building and implementing a well planned campaign.
- Every day is different because you: attend client, end user or journalist meetings; track features; write press releases, features and blogs; put together reports; organise and sometimes attend photo- or video-shoots; plan or implement press conferences or other events; attend open houses and exhibitions; plan and originate ideas.
- I always say that there are two types of PRs – good writers and good organisers. I came from a journalist background so my writing skills were honed and I can easily work to deadline but I have cracked the organisational elements more over time and really enjoy that side too!
- Winning new client business has to be a high point but it goes beyond that. I love to see what happens as a result of some good PR and particularly to see sales levels increase.
- I like finding out about new developments, understanding sometimes complex technologies and thinking how to relate it in a simple and effective manner.
- I like the fact that there is no limit to the work. You can always do more to promote your clients so there is always a high volume of tasks to get through and room for boredom!