It’s all change – and no change
How we communicate is changing. Paper-based publications have proved incredibly resilient in the face of encroachments from radio, TV, online publishing sites and Social Media, now made more accessible with the widespread use of mobile communications. There is still something special about the look, feel and portability of the newspaper, of course, but the speed and responsiveness of the online world makes it extremely powerful.
The routes to reaching your audience might have changed but what has not is what makes “news”. A company should not throw out the rule book as new media opportunities evolve. Editors will receive a stack of news daily and will have to discern what stories will run. So here are just a few tips: